About Cognitive Behavioural Therapy (CBT)

CBT is a form of therapy that looks at how our thinking, attitudes, beliefs, opinions and behaviour were formed and how they affect our emotions, bodies, behaviours, lives and happiness and how changing them can help us get better; feel better and achieve more. The ideas and philosophies stem from ancient and modern philosophers, science, psychology, common sense and humanity. CBT is supported by a wealth of research, is used extensively by the NHS and recommended by NICE (National Institute for Health and Clinical Excellence), for many emotional and psychological problems.

CBT stresses that we all have a capacity for creating, altering, and controlling our emotional states. It places much emphasis on currently-held attitudes, painful emotions, and unhelpful behaviours that can sabotage a happier experience of life. That is, it teaches people how to overcome past, present and future problems by focusing on and changing presently unhealthy beliefs.

CBT offers people proven techniques for solving problems. Avy Joseph is a CBT therapist in London. He works closely with his clients, seeking to help them uncover the beliefs (attitudes, expectations and personal rules) that frequently lead to emotional distress. He then provides a variety of methods to help people reformulate their unhealthy beliefs into more sensible, realistic and helpful ones by employing powerful techniques. Ultimately, CBT helps people to develop a philosophy and approach to living that can increase their effectiveness and happiness in many areas of life.


About CBH

Cognitive Behavioural Hypnotherapy (CBH) is the combination of Cognitive Behaviour Therapy and Hypnosis. Hypnosis is particularly effective when helping to strengthen the healthy beliefs and attitudes. Research conducted by Kirsch and colleagues showed that the average client receiving CBH improved further than at least 80% of clients receiving CBT only.

Avy is a CBT and CBH therapist  in London. Avy observes that, with some clients, combining CBT with the relaxation of hypnosis, the new way of thinking is integrated at a deeper, sub-conscious level which enables change to take place more quickly.

Hypnosis alone is very effective in helping people to ‘feel' better, but unless the faulty beliefs are changed, it is likely that when faced with the same or similar situation, the unwanted response will remain and re-emerge over time. Cognitive Behavioural Hypnotherapy is designed to help a person get better. CBH also involves therapeutic work outside the trance state such counselling, psychological education, assertiveness exercises and role plays as well as learning the core cognitive and behavioural skills of challenging unhealthy beliefs and thoughts and strengthening their healthy counter parts.

Cognitive Behavioral Therapy


Study CBT, Mindfulness and Hypnosis

The College of Cognitive Behavioural Therapies (CCBT) was established to train adult learners, therapists, hypnotherapists and health-care professionals in the theory, practice, ethics and therapeutic applications of Cognitive Behavioural Hypnotherapy.

Find out more about the CCBT